Does it Matter Who Has Your Data?
Essential Question: What are the upsides and downsides of companies collecting your data online?
Lesson Overview: Students consider the ways websites and companies collect data online and utilize it to personalize content for their users, as well as consider companies’ motives in doing so. Students then break into pairs and, using the Same Search Student Handout, examine the fictionalized Web results of two people with different demographic backgrounds who search on the same topic. Based on this analysis, they explore the benefits and risks of online tracking and targeting, and learn strategies for managing what happens with their own online data.
Resources:
Online Activities:
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Movie: "Online Targeting and Tracking"
Alignment with Common Core Standards:
Source: Common Core State Standards Initiative ©2012
Source: Common Core State Standards Initiative ©2012
- grades 9-10: RL.4, RL.10, RI.4, RI.7, RI.10, W.4, W.7, W.8, SL.1a-d, SL.2, SL.3, SL.5, L.6
- grades 11-12: RL.4, RL.10, RI.4, RI.7, RI.10, W.4, W.7, W.8, SL.1a-d, SL.2, SL.3, SL.5, L.6